Subj: Influential Writers Rule The World
From: Linus Rylander
Online info-marketer, occasional freelance copywriter, publisher of the Unstupid Marketing Blog, the dude who accidentally popularized “LinkWheels”, seller of stuff
Sunday, 1.07 AM
Borås, Sweden
Dear Friend,
It astonishes me how bad most people are at writing effectively… much less how to write to sell stuff.
Yet, undeniably, writing to sell stuff is the most valuable fundamental skill to have… especially as a marketer, or anyone else who is in the business of selling stuff.
- More people read any given issue of the National Enquirer than have ever read The Holy Bible.
- All great presidential speeches are written by a team of world-class writers who understand human psychology
- Adolf Hitler, through the power of words… and an understanding of people… managed to convince millions that an entire race of people were downright evil
So how come, beyond “how to write a sales letter” – no one is really teaching all aspects of effective, persuasive writing?
“There Is No Such Thing As A Starving Copywriter”
Gary Halbert (who was arguably the world’s greatest copywriter) used to say that. He’s right.
When you have even a basic understanding of what makes people tick… and the forces that compel them to whip out their credit cards with no hesitation… there is literally no limit to the amount of money you can make… and the lifestyle you can choose to live.
This, to me, is stupidly obvious.
But most people get caught up in the “next big thing” cycle of death… constantly trying to find the latest and greatest “money making system” which will make them millions… with only 13 easy clicks of a button!
Well, it doesn’t work. Clearly. I’ve been one of them, maybe you are too.
If you haven’t yet figured out how to make it online (or offline) – here’s the deal, Bucko:
Everything In Marketing Is Based On Copy
From your customer’s first exposure to your Google ad, your article, your free report… everything compels them to take the next step – to buy your offer.
Copy makes them click the ad, copy makes them read your articles and click your links… and copy makes them buy what you have to sell.
Nothing happens without compelling copy.
Right now, I’m gearing up at the starting line for starting up my very own “insider’s club”… and no – not one of those big-box $97/month PLR-of-the-month deals, either.
I’m talking about an extremely affordable “club” of like-minded folks like yourself… who you can talk to, network and profit with…
As you can imagine, I have chosen the main theme to be writing… or more specifically – influential writing.
I have been blogging about marketing and copywriting for several years now… but I’ll be the first to admit that it isn’t the most structured gig in the world…
A big thing that’s been missing from my operations… is a platform that allows me to publish my premium content, thoughts and strategies with no restrictions… because let’s face it:
The general public just isn’t ready for some of these advanced strategies. It just doesn’t make sense to put it all on a blog that anyone can read, swipe and steal…
That’s Where The Influential Writer’s Club Comes In
Inside the Influential Writer’s Club, I will provide, at minimum, monthly updates… complete strategies, basic-to-advanced copywriting techniques, advertising, sales-getting and marketing tips… like a brain-feed, from my little ol’ skull, right into yours.
Bottom line: a continuous stream of actionable information you can take to the bank immediately.
It isn’t guaranteed to magically make more money appear in your wallet right out of the box… every once in a while, you might have to do some thinking of your own… and ask yourself questions like “How can I apply this to my business?”
… so yes, there is some work required on your part, too.
If you’re one of the goo-roo fanboys expecting the world delivered on a platter – you definitely don’t belong in the Club.
Again, sorry, we’re fresh out of easy-buttons…
… but if you’re a serious biz-owner, aspiring copyslinger or a full-feathered crackerjack ad-master… or just a straight shootin’ marketing top gun… I’ll make it worth your while, and line your pockets with heaps of the green stuff this year.
Here’s How This Is Gonna Work:
I was originally planning on doing this like a newsletter… live content, new stuff each month for everyone.
Then I realized that wouldn’t be useful at all to all subscribers. (for example, if I at some point wanted to expand on some points in a previous issue… everything would need to be re-explained to the new subscribers for that month/week… which just wastes everyone’s time – definitely not the most ideal strategy… if I do it the way explained below, I can teach you this content in a structured way, where everything builds on itself)
So here’s what’s up:
- The content will be “pre-scheduled” to go out at set intervals… if sign up, at any point, you will get the first “issue” of the IWC newsletter… and content will be sent to you in bite-sized chunks of actionable content… and with each piece building on the last.
- The content will be written 2-4 weeks ahead of the first bunch of members… that way, it’s still current, and I can respond to feedback in an efficient way… meaning: all content will be as relevant as possible, as opposed to me writing out everything ahead for 3 years (which I could, and it would be easier for me… but not as valuable for YOU – which is all that matters)
Now – everything is not ready yet.
So… when we go live, I will limit subscriptions to the first few people, at a discounted subscription rate.
That way, when it goes live to the rest of the world (2-3 months later), the first few months of content will be as primo as possible.
The second batch of subscribers will pay a slightly higher price.
Pricing is not yet definite. As I said, it will be very affordable. Certainly less than $30.00/mo. I’ll keep you in the loop.
If you’d like to be in on the first few subscribers to get access… you can sign up to the notification list below.
I’ll talk to you soon… and of course, I’ll keep you updated with the latest blog posts and various developments… and the occasional random brain-fart, like always.
That’s all for now, boys and girls.
Signing out…
Linus
P.S. Oh – if you missed my 3-part tutorial on how to bust through ANY obstacle imaginable… you should definitely check it out. It shows a process invented by this wacky israeli physicist back in the 80′s. It’s cool shit – you can get it here: http://lemonarian.com/the-toc-solution/
A couple of folks have already told me it was *groundbreaking* for them… so I think it will be worth your while 
P.P.S. Here are a couple of the things I’ll be covering in the first couple of issues:
- How to set up a unique, personalized “platform” that enables you to get really good, really fast
- How to come up with ideas on demand… and NEVER run out of things to write about
- Why “discipline” doesn’t work… and what to do instead to make writing easy and fun
- Why storytelling is the most valuable skill to have as a writer… and how to cultivate it at lightning speed…
- The fundamental “3-step” storytelling process
- The easiest way to write anything
- … and much more!
If that sounds like some pretty cool stuff to you, sign up using the form above.
(and in future issues beyond that… we’ll go into the complete “Linus Rylander way” of writing copy like sales letters, blog posts and emails)